CONSUMER BEHAVIOR
Tasks
1. Scientific assessment: Describe the concept of liquid consumption by differentiating it from solid consumption. Explain how consumers achieve social status and distinction in the contemporary marketplace. Reflect and explain the consumption patterns of your best friend(s) in terms of liquid consumption.
2. Format of your choice: Apply the concept of liquid consumption to a company/ destination/ startup within or for the Tyrollean Tourism Industry. Develop a product/ service/ offering that meets status signaling demands of liquid consumers.
CONSUMER BEHAVIOR
Scientific Assessment
In the paper „New dynamics of social status and distinction” new dynamics of social status and distinction in liquid consumption are developed. Flexibility and attention are characterized as the two main resources for social status. In the following reflection, liquid consumption will be differed from solid consumption, the way how consumers achieve social status and distinction nowadays will be explained and the behaviour of my friends’ liquid consumption will be shown.